The car subscription market is set to top $12 billion by 2027, and many of the big car makers are making moves on it, from Porsche to Volvo … and even to Hertz itself, since there is a big opportunity here.īut Washington, D.C.-based Steer combines two big trends: subscriptions and EVs, making it one to watch in this sector.Īcquired by Canadian Facedrive in Q3 2020, Steer - like Facedrive itself - is all about getting out in front of the newest trends, first…Īnd turning carbon-offset offerings into profitable tech-driven verticals.įacedrive’s Steer ( TSX.V:FD OTCMKTS:FDVRF) knows a lot about millennials. One of the next big shake-ups in the auto industry - and one that will help, not hinder the adoption of EVs - is the burgeoning car subscription business. EV sales jumped 43% in 2020 while overall car sales decreased by 20%, and there’s still plenty of room to run on the electric playing field, according to some of the biggest wealth managers, but there’s a potential big industry disruptor here …
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